A series of four images featuring travel destinations for the "Take me somewhere, anywhere" campaign.
An image featuring a pereson playfully jumping into a pool and another person sitting and wearing a beauty mask, with the headline "Business in the front, pool party in the back".

Take me somewhere, anywhere!

Most people (read: North Americans) only have a handful of days off every year. That’s a lot of pressure to get the holiday right. So you can imagine how excited we were to tell them that getting it right every time isn’t just possible – it’s easy.

What isn’t easy is cutting through the noise of US advertising to get our message across. Enter Melissa.

Responsibilities: digital ad copy + campaign adaptation for owned channels across global markets