Tone of voice, and then some.

When you’re a global brand, your voice has many, many different brains behind it: brand writers, UX writers, content writers, non-writers (ahem) and freelance writers, to name just a few. And that’s before the translation process begins.

There’s only so much the color blue can achieve in terms of brand consistency. To keep it tight, you need to keep it fresh. And then you need to implement quality safeguards, educate stakeholders, engage the writing community and generally be the kind of pain in the ass that can ensure a clear, consistent brand voice.

Responsibilities: implementation of ToV refresh, stakeholder engagement and education, brand voice onboarding, craft up-skilling for writers